Welcome to Retail Talks — 
The Outdoor Summit
 

In an era of rapid change, the outdoor industry stands at a crossroads, where sustainability and innovation are no longer optional - but essential. 


Join us at the Outdoor Retail Summit to explore how outdoor and fashion brands can collaborate. Discover how outdoor brands can enhance customer experiences and boost sales, while fashion can adopt rental models to provide consumers access to high-quality products without long-term commitment.

Also - get the support you need to navigate the upcoming European traceability regulations. Our expert speakers will provide practical strategies, insights, and support to help you meet the new requirements and avoid costly penalties.

join us as we pave the way for a more sustainable and engaging outdoor experience.


Discover the agenda below.

Secure your spot!

Agenda

09:30

Doors open

Grab some coffee and Welcome to Epicenter Store!

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10:00

Event Start

Meet our moderator Anders Berg and brief overview of the day’s agenda and objectives. 

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    Anders Berg
    Moderator / Managementkonsult med fokus på retail @ Montecasa AB
    10:15

    Outdoor vs Fashion - Desire & Relatable

    What we can learn from each other? 

    Fashion brands excel at using storytelling to make products more relatable and desirable. This session will focus on how the outdoor industry can enhance product engagement by adopting successful brand experience strategies used in the fashion industry. 

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    Peter Blom
    Serial entrepreneur in Sports Fashion & co-founder PeakPerformance, Cross Sportswear, The Mountain Studio, etc.
    Yvonne Magnusson
    Founder and CEO ShiftRetail @CFM AB // ex CEO Indiska, Cervera
    Charlotta Kjellstrand
    Strategic Advisor. Growth through emotional relevance. Former Moncler, OTB Group, Kering.
    11:00

    Outdoor vs Fashion - Sustainability

    What we can learn from each other? 

    Outdoor retail companies are known for their emphasis on durability, functionality, and sustainability in their products. This session will focus on how the fashion industry can enhance product authenticity and value by adopting practical and performance-driven strategies used in the outdoor industry.

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    Anna Blomdell
    Commercial Lead @ EmissionTwin
    Elin Annebäck
    Design & Sustainability Strategist @ Afry
    Maria Frykman Forsberg
    VD @ Isbjörn // Ordförande @ Scandinavian Outdoor Group
    12:00

    Lunch & Mingle

    Lunch and network. Sponsored by TBA.

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    13:00

    Afternoon session starts

    Welcome back from lunch!

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    13:05

    Meet the Brands

    Get inspired by the latest from startups. 

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      Karin Rehnberg
      Co-founder and CEO @ Revive Retail
      Amanda Thorén
      CEO & Co-founder @ Bencha International AB
      Sam Issa
      CEO @ Nano Textile Solutions, Metamorfish brand
      Sofie Hellström
      CEO & Co-founder @ OICAN
      13:30

      Circular Economy and Product Lifecycle Profitability

      With the new business models of renting & re-sell it becomes easier to take control of your product circularity and make your clothing profitable multiple times. Learn about:

      • Strategies for implementing circularity in your product lifecycle.
      • Practical examples of how to maximize profitability across multiple uses.
      • Tools and platforms to support resale, repair, and recycling.


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      Anders Berg
      Moderator / Managementkonsult med fokus på retail @ Montecasa AB
      Martina Wernemar
      Product and Brand Director @ Polarn O. Pyret
      Karin Rehnberg
      Co-founder and CEO @ Revive Retail
      Malva Carlssons
      Regeneration Lead @ Houdini Sportswear
      14:30

      Break

      Connect with fellow entusiasts 

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      14:55

      Value-led industry transformation: Meeting emerging sustainability needs

      Understand how to act on upcoming traceability requirements based on European laws. GS1 Sweden will cover:

      • A high-level overview of current and upcoming regulations.
      • Why value chain traceability will be essential for achieving efficiency goals and ensuring regulatory compliance
      • Key capabilities to ensure future resilience
      • How these regulations open up new business opportunities.
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      Lena Coulibaly
      Senior Sales & Client Relations Manager @ GS1
      15:30

      Panel discussion with Q&A

      15:50

      Wrap up of the day

      Anders Berg
      Moderator / Managementkonsult med fokus på retail @ Montecasa AB
      16:00

      END OF EVENT

      Thank you!

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      Speakers

      Lena Coulibaly
      Senior Sales & Client Relations Manager @ GS1

      Karin Rehnberg
      Co-founder and CEO @ Revive Retail

      Yvonne Magnusson
      Founder and CEO ShiftRetail @CFM AB // ex CEO Indiska, Cervera

      Amanda Thorén
      CEO & Co-founder @ Bencha International AB

      Peter Blom
      Serial entrepreneur in Sports Fashion & co-founder PeakPerformance, Cross Sportswear, The Mountain Studio, etc.

      Martina Wernemar
      Product and Brand Director @ Polarn O. Pyret

      Elin Annebäck
      Design & Sustainability Strategist @ Afry

      Charlotta Kjellstrand
      Strategic Advisor. Growth through emotional relevance. Former Moncler, OTB Group, Kering.

      Anna Blomdell
      Commercial Lead @ EmissionTwin

      Maria Frykman Forsberg
      VD @ Isbjörn // Ordförande @ Scandinavian Outdoor Group

      Sam Issa
      CEO @ Nano Textile Solutions, Metamorfish brand

      Sofie Hellström
      CEO & Co-founder @ OICAN

      Malva Carlssons
      Regeneration Lead @ Houdini Sportswear

      Anders Berg
      Moderator / Managementkonsult med fokus på retail @ Montecasa AB